N.Karunakaran, & Anjana. P. (2026). Impact of influencer marketing on consumer perception among college students of Kasaragod, Keralam. Journal of Advanced Research in Accounting and Finance Management, 4(2 (July-December), 15-21. Retrieved from https://adrjournalshouse.com/index.php/Journal-Accounting-FinanceMgt/article/view/2859