Ayush Rajput, and Jignesh Vidani. 2025. “A Study On Emotional Branding Vs. Rational Branding and Their Impact on Customer Loyalty”. Journal of Advanced Research in Economics and Business Management 4 (2 (July-December):1-11. https://adrjournalshouse.com/index.php/Journal-Economics-BusinessMgt/article/view/2459.