Ms. Nirali R. Shah and Mr. Jaygiri A. Goswami (2024) “Marketing Spend Strategies: Driving Financial Performance in the Corporate Landscape – A Study of Four Prime Sectors of India”, Journal of Advanced Research in Economics and Business Management, 7(1), pp. 1-11. Available at: https://adrjournalshouse.com/index.php/Journal-Economics-BusinessMgt/article/view/1940 (Accessed: 3May2026).