An Empirical Study on Investment Behavior of Women Working in Small and Medium Scale Industries


  • Janki Pandey Assistant Professor, Krishna Engineering College, Ghaziabad, Uttar Pradesh, India.


Small and Medium Scale Industries, Investment Behavior, Financial Instruments, Financial Sources, Financial Objectives


The purpose of this study is to learn more about the factors, such as marital status, educational qualification, age factors, and occupation, which influence the investment behavior of women with regard to financial instruments, with a particular focus on rural Tripura and a sample size of thirty respondents. A descriptive study is conducted to learn more about the factors that are influencing the choice to identify an investment. The study relies on primary data, which are gathered by the administration of a questionnaire with limited response options. Methods of multi-stage systematic random sampling are used in order to identify the preferences of the respondents about investments.
The investors have access to a wide variety of investment avenues, the primary objectives of which may be summarized as follows: high return, tax advantage, future security, stable income, children’s education, children’s marriage, and emergency purpose. There is a significant difference between each of these investment avenues with regard to both the level of risk involved as well as the potential returns. The investors anticipate higher returns while taking on a comparably lower level of risk. There is a wide selection of opportunities for financial commitments, including banking, gold, real estate, post services, mutual funds, and other forms of investment. The majority of their investments come from members of their family or other relatives, as well as friends, consulting services, applications, publications, and sources.


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How to Cite

Pandey, J. . (2022). An Empirical Study on Investment Behavior of Women Working in Small and Medium Scale Industries. Journal of Advanced Research in Entrepreneurship, Innovation and SME Management, 5(1), 11-14. Retrieved from