The Effect of Social Media Ads on Consumers in Small and Medium-Sized Enterprises (SME) in the Indore Region of Madhya Pradesh

Abstract

The current realities of marketing have seen significant shifts over the course of the last several years, particularly as a result of the rise in popularity of various social media platforms such as Facebook, Instagram, Twitter and Snap chat. The consumer now has access to even more information, as well as enhanced influence and engagement in the organization, thanks to the proliferation of these many media. Additionally, it has made organization’s access to the consumer more convenient. The phrase “social media advertising” is often used to refer to online advertising campaigns that center on social networking sites. Advertising on social networking sites has a number of advantages, one of the most significant of which is that marketers may make use of the demographic information provided by users in order to target their advertisements more precisely. Nowadays, the contemporary consumer has a enough product of awareness on practically all of the products and services that they use in their daily lives. The use of social media is very important for increasing general awareness of a product or service. The role of the researcher in social science research is to address the shifting patterns or circumstances that are occurring in society. The purpose of this study is to investigate the connection between advertising on social media and the purchasing behavior of customers.