A Comparative Study on the Usage of Instagram and Snapchat Mobile Applications Among Residents of Ahmedabad City
Keywords:
Social Media, Instagram, Snapchat, User Preferences, Demographic Analysis, Cultural Influences, Marketing Strategies, Content Creation, User Motivations, AhmedabadAbstract
This research explores the dynamics of social media usage in Ahmedabad, focusing on Instagram and Snapchat. Through a comparative study approach, data was collected from users through surveys to analyze usage habits, preferences, and satisfaction. The demographic analysis revealed age as a significant factor influencing platform preference, with Snapchat attracting a younger demographic and Instagram resonating more with older users. Varied content creation styles and user motivations were identified, emphasizing the importance of tailored marketing strategies. Cultural influences, such as tight-knit communities in Ahmedabad, were found to shape social media behavior. The research provides insights for businesses to develop effective marketing strategies aligning with user preferences and cultural nuances.
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Copyright (c) 2024 Dip Surani, Komal Keshwala, Jignesh Vidani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
