Sharma, J. . (2023) “Unravelling Ahmedabad: Navigating Customer Behaviour for Bajaj Finance’s Growth Odyssey”, Journal of Advanced Research in Entrepreneurship, Innovation and SMES Management, 1(2 (July-December), pp. 14-18. Available at: https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/1793 (Accessed: 30June2026).