Avadhi Kothiya, Krishna Trivedi and Jignesh Vidani (2025) “To study the factors affecting of GEN Z visit to various heritage site ”, Journal of Advanced Research in Entrepreneurship, Innovation and SME Management, 8(1), pp. 20-31. Available at: https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/2359 (Accessed: 2May2026).