Vatsal Kanabar, Mayur Khamani, and Jignesh Vidani. “To Study the Factors Affecting Preference of OTT Platforms over Theaters Among Generation Z in Ahmedabad City.”. Journal of Advanced Research in Entrepreneurship, Innovation and SMES Management 3, no. 1(January-June) (September 30, 2025): 32-40. Accessed June 16, 2026. https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/2362.