Kumar, Dr. R. Ravi Kumar, Dr. Archan Mitra, Shreya Sharma, Ishika Gangane, and Ealeja Gaikwad. “Responsible Influencer Marketing in the Short-Form Creator Economy: Appearance Pressure, Consumer Welfare, and Strategic Implications for Beauty and Lifestyle SMEs”. Journal of Advanced Research in Entrepreneurship, Innovation and SMES Management 4, no. 2 (July-December) (November 4, 2026): 37-45. Accessed November 4, 2026. https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/2977.