1.
Vatsal Kanabar, Mayur Khamani, Jignesh Vidani. To study the factors affecting preference of OTT platforms over theaters among Generation Z in Ahmedabad City. JoAREISM [Internet]. 2025Sep.30 [cited 2026May2];8(1):32-40. Available from: https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/2362