Shreshtha Garg, Dhaani Khurana and Nidhi Dahiya (2026) “The Facebook and WhatsApp Merger: Reassessing Market Power and digital Dominance”, Journal of Advanced Research in Operational and Marketing Management, 9(2), pp. 39-47. Available at: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2717 (Accessed: 2July2026).