Yalavarthi Maanasa (2026) “ Customer Preference and Financial Productivity of the Sukanya Samriddhi Yojana: Evidence from India Post Payments Bank”, Journal of Advanced Research in Operational and Marketing Management, 9(2), pp. 49-53. Available at: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2807 (Accessed: 22July2026).