Mounica Pasupuleti, Kovvuri kavya, Dr. Anil Kumar Akkala, Dr. Suresh Parla, Dr. S.R. Lakshmi Devarakonda and Sripathi, D. M. . (2026) “Gen Z’s Awareness and Perception of Intellectual Property Rights in the Digital Landscape”, Journal of Advanced Research in Operational and Marketing Management, 9(2), pp. 27-32. Available at: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2846 (Accessed: 8August2026).