Harshit Jain. “Integrating Social Responsibility and Ethical Practices in Operations and Marketing: Challenges, Benefits, and Strategic Insights”. Journal of Advanced Research in Operational and Marketing Management, vol. 8, no. 1, May 2025, pp. 49-55, https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2252.