Verrma, Paridhi. “A Proposed Relationship Framework for CRM Dimensions and Marketing Capabilities”. Journal of Advanced Research in Operational and Marketing Management 5, no. 1 (August 15, 2022): 1-4. Accessed April 6, 2025. https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/1497.