Sripathi, Dr. Madhavi, Rayapudi Harsha Sai, Syed Luqhman, and Borra Sasi Kanth. “Beyond the Purchase: Unpacking Consumer Behaviour and Its Environmental Impact”. Journal of Advanced Research in Operational and Marketing Management 8, no. 2 (December 1, 2025): 1-5. Accessed December 7, 2025. https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2452.