Dr. V. Vijayakumar, Dr. P. K. Retheesh, and N.Karunakaran. “Public Trust and Attitude towards Green Marketing Strategies in Northern Kerala”. Journal of Advanced Research in Operational and Marketing Management 9, no. 1 (February 21, 2026): 11-18. Accessed February 24, 2026. https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2532.