Shrestha, Sujan Raja, and Keshava Raj Gnawali. “Effect of Sensory Branding on Purchase Intention of Consumers”. Journal of Advanced Research in Operational and Marketing Management 2, no. 2 (June 3, 2020): 9-15. Accessed May 2, 2024. https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/707.