1.
Vivek sinh Senger, Dhwani Patel, Jignesh Vidani. Study of online purchase behaviour of millennials and Gen Z for non-branded apparels from amazon specifically focusing on Ahmedabad city. Journal-OperationalMarketing-Mgt [Internet]. 2024Apr.24 [cited 2024Dec.21];7(1):24-32. Available from: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/1975