1.
Mbonigaba Celestin, Mishra AK. Journal of Advanced Research in Operational and Marketing Management. Journal-OperationalMarketing-Mgt [Internet]. 2025May8 [cited 2025May19];8(2):1-18. Available from: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2254