1.
Seepani Manoj Kumar, Dr. Madhavi Sripathi. Beyond Privacy: A Study on Gen Z Consumers’ Willingness to Share Personal Data for Personalized Digital Marketing in Hyderabad. Journal-OperationalMarketing-Mgt [Internet]. 2026Oct.17 [cited 2026Oct.23];9(2):215-22. Available from: https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2973