Journal of Advanced Research in Operational and Marketing Management

TO STUDY EFFECTIVENESS OF ONLINE PAYMENT MODES

Deepak Verma — 2024-04-24

The landscape of e-commerce in India is experiencing an unprecedented surge, buoyed by the widespread adoption of internet connectivity and smartphone technology. This paper endeavors to provide a comprehensive analysis of the Indian e-commerce ecosystem, delineating its evolution, significant milestones, and the pivotal role played by digital payment systems in facilitating seamless transactions. Commencing with an overview of the sector’s exponential growth trajectory, it underscores the transformative impact of technological advancements and the supportive regulatory environment fostered by initiatives such as Digital India and Make in India.
In addition to its analytical focus, the paper offers insights into the broader socio-economic implications of India’s burgeoning e-commerce landscape. It examines the impact of digitalization on traditional modes of commerce, employment patterns, and government revenue streams, shedding light on the transformative potential of technology-driven initiatives in driving inclusive growth and economic development.
Furthermore, the paper critically examines the challenges and opportunities inherent in India’s digital payment ecosystem, including issues related to cybersecurity, interoperability, and last-mile connectivity. By contextualizing these challenges within the broader framework of technological innovation and regulatory reform, it offers actionable recommendations for policymakers, businesses, and stakeholders to harness the full potential of digital payments in driving socio-economic progress.
In conclusion, this paper serves as a comprehensive guide to understanding the dynamic interplay between technology, regulation, and consumer behavior in India’s e-commerce landscape. It underscores the transformative role of digital payments in fostering financial inclusion, driving economic growth, and reshaping the retail paradigm in the world’s fastest-growing major economy.

Knowledge Exchange and Organizational Ambidexterity in Insurance Companies in Nigeria

Obadina O.M. — 2024-09-23

This study examined the relationship between knowledge exchange and organisational ambidexterity in insurance companies in Nigeria. A cross-sectional survey research method and a quantitative methodology were adopted in its analysis of the distribution and relationship between the variables within the specified context of the study. The study engaged data generated from 88 workers at the managerial and supervisory level of the insurance and both descriptive and inferential statistical methods were adopted in the assessment of the manifestations and relationship between the variables. Organisational ambidexterity was measured using two measures, exploration and exploitation. A total of 2 null hypotheses were postulated in this study. The null hypotheses were tested using Spearman's rank order correlation coefficient at a 95% confidence interval. Based on the evidence presented by the analysis, both null hypotheses of the study were rejected as the statistical evidence suggests that knowledge exchange significantly impacts organisational ambidexterity measures: exploration and exploitation. Based on the findings it was recommended that Knowledge exchange processes should be consistent, and transparent, and offer support for cohesiveness and the integration of all units and levels within the organisation.

Contemporary Marketing Approaches and Sustainable Strategies: A Comprehensive Study on Achieving Business Success

Heena Garg — 2024-11-06

This research aims to examine and evaluate the complexities of modern marketing strategies and their symbiotic relationship with sustainable methods in the changing landscape of contemporary business, consequently understanding the essential aspects leading to corporate success. The research explores how marketing is changing and highlights companies' strategies to remain relevant and competitive. It also examines how various marketing techniques and sustainable strategies interact, highlighting how important it is for companies to take socially and ecologically conscious actions. By thoroughly analyzing existing literature, case studies, and empirical research, this study aims to thoroughly comprehend the connections between contemporary marketing and sustainable business tactics. The various ways companies might balance ethical responsibility and profitability are considered. The study syndicates qualitative and quantitative approaches to extract information on how well different marketing tactics work and how they affect a company's long-term performance. The research also intends to provide actionable advice for companies looking to include sustainable practices in their marketing plans to promote financial success and positively impact societal and environmental well-being. This research attempts to be a valuable resource for practitioners, scholars, and policymakers alike by combining theoretical frameworks with practical examples. This study will enable a profound understanding of the complex interactions between contemporary marketing practices and sustainable strategies in pursuing long-term business success.

The Perception of Telemarketing by Indian Consumers: A Study with Special Reference to Haryana Region

Udita Singhal — 2024-11-06

Rising income, cheaper internet, the need to stay connected, and the rising information need are some of the factors that have led the Indian smartphone market to grow into one of the largest smartphone markets in the world. The total Indian telephone base stands at 1172.34 million by March 2023, as per the Telecom Regulatory Authority of India. This number was 970.97 million in December 2014 and 581.81 million in January 2010. The overall tele-density stands at 84.51% at the end of March, 23. The urban tele-density was 133.81%, whereas the rural tele-density was 57.71% during the same period. The share of urban and rural subscribers in the total number of telephone subscribers at the end of March, 23 was 55.76% and 44.24%, respectively. This growth in the telecom market has been used by the companies to market their products and services to existing and potential customers. Customers having mobile phones are given calls either manual or recorded to inform them about the company's existing or new products and services and promotional schemes thereon. This telemarketing is a low-cost solution for the companies, giving them wide coverage. On the other hand, customers may be happy or annoyed to receive such calls. Therefore, it is necessary to know the customers perception and attitude towards telemarketing, the influence of telemarketing on customers purchasing decisions, and the role of telemarketing in providing useful information about products and services.

Online Shopping

Shambhavi Mishra — 2024-11-06

Nowadays the lifestyle and perception of people are different. People feel uncomfortable going to crowded markets and waiting for time-consuming long hours. E-shopping is a boon for the economy as well as for the customer because it saves a lot of time. Online shopping is a process whereby consumers directly buy goods, services, etc. from a seller without an intermediary service over the internet without loss of time. It is one of the emerging trends in the 21st century. Online stores are usually available 24 hours a day and many consumers have internet access both at work and at home. So it is very convenient for them to shop online. The paper studies the concept of online shopping in India, its process, merits and demerits, and the future status of online shopping in India. Data has also been shown regarding the preference of people towards online shopping.