Journal of Advanced Research in Public Policy and Administration

A Survey on Comparative Study of Customer Behaviour in Online and Offline Purchase of Electronic Items in Ahmedabad

2024-04-18T05:45:52+00:00

Online shopping is quite a new thing these days, although some people are still unaware of it. Although everyone uses the word "shopping" regularly, Internet shopping is becoming more and more popular these days. When everyone goes shopping, some people get what they need, while others buy more. It means that it can satisfy an internal objective. If someone wants to talk to a close friend or relative, they can send them messages without any charges, search anything on Google, locate someone, express their love towards them through gifts, etc. This is an advantage of modern technology. This study examines consumers who purchase electronic goods online or offline. Even though traditional markets are shrinking due to the expansion of the Internet, some customers still prefer to shop offline. Since it is difficult to buy electronic products online, most people decide to buy offline, while some people prefer to buy online. The overall study aims to determine the percentage of consumers who prefer to purchase electronic items through both offline and online mediums. The research analyzes how customers' preferences, decision-making processes, and behavior vary between online and offline shopping scenarios. Through the analysis of the relationship between traditional offline merchants and online shopping, this study seeks to identify consumer decision-making variables in the complex market of Ahmedabad.

Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City

2024-04-18T05:48:55+00:00

This study investigates the impact of social media marketing on brand awareness of watches in Ahmedabad city. In an age where digital platforms help shape consumer perceptions, to understand the dynamics of social media marketing's impact on brand awareness becomes critical for a business, such as competing watches. To what extent social media marketing strategies have contributed to the visibility and recognition of the brand in the local market. The research uses a combination of quantitative and qualitative methods to find out. The main purpose of this study is to understand the effectiveness of different platforms to reach and engage the target audience including but not limited to Facebook, Instagram, and Twitter but different social media platforms, etc. Focuses and surveys. For brand awareness, social media actions are analyzed to measure the relationship between frequency, type of content shared, and consumer engagement with brand awareness. As such the findings are intended to provide value for the Ahmedabad operating watches brand, which is used to increase their brand visibility and prepare their social media strategy. This study not only contributes to the academic community on the relationship between social media marketing and brand awareness but also provides implications for businesses seeking to optimize digital marketing efforts in the specific context of the watch industry in Ahmedabad city. As consumer behavior is constantly evolving in this digital age, all research marketing strategies should address the timely user reviews that are significant to the success of a watch brand in the local market has the effect.

A Comprehensive Analysis of Security and Privacy Features: Android Versus Apple

2024-04-18T05:52:26+00:00

In this study, we delve into a detailed comparison between the Android and Apple iOS platforms, focusing on security and privacy features. Our analysis encompasses various critical factors, including market trends, ecosystem dynamics, and user experience. By systematically evaluating hardware, operating systems, app ecosystems, and user preferences, we aim to provide valuable insights for consumers, industry stakeholders, and policymakers. Ultimately, our findings aim to enhance understanding of the ongoing competition between Android and iOS, empowering users to make informed decisions based on their preferences and needs.

Factors Influencing Consumer Satisfaction on Social Networks

2024-04-18T05:55:18+00:00

An increasing number of people are using mobile devices to access social media because of the quick development of both social media and mobile technology. User satisfaction with mobile applications or social networking services is the main topic of current study. Perceived benefits, including perceived utility and enjoyment, are significant predicators of users' general satisfaction with mobile applications. Compared to regular mobile applications, mobile social apps differ in that users' strong social ties and influence can have an impact on how satisfied they are with the product.The variables impacting users' satisfaction with mobile social apps have not been the subject of many studies.Using the ideas of network externalities and herd behavior, we developed an integrative research model on user satisfaction with mobile social apps in this study. By polling users of a widely used mobile device.WeChat, a mobile social app, we statistically demonstrate that users' perceived gains from the service are significantly influenced by network externalities and herd behavior. Additionally, we discover the strong mediating roles that perceived advantages play in the relationships between user happiness and herd behavior as well as network externalities and user externalities. Both mobile social app developers and marketers, as well as consumers, can benefit from our findings.

Psychological and Sociocultural Influences on Pre-Purchase Behavior in the Pre-Owned Car Market

2024-04-18T05:59:52+00:00

The complex interactions between psychological and sociocultural elements that affect consumers' pre-purchase decisions in the used automobile market are examined in this study. The study explores individual attitudes, perceptions of dependability, trust, and brand loyalty as well as the influence of perceived risk and prior experiences on consumer decision-making by looking at both the cognitive and emotional elements. The study also looks into socioeconomic and cultural effects, taking into account how marketing tactics, peer opinions, social conventions, and cultural expectations affect consumers' preferences and decisions when buying used cars. The research employs a mixed-methods approach, integrating quantitative surveys and qualitative interviews, with the goal of presenting a comprehensive comprehension of these factors. This will enable marketers and policymakers to effectively navigate and address the dynamic changes in the pre-owned car market.