Journal of Advanced Research in Public Policy and Administration

To Study Gen-Z Perception About Cosmetic Beauty Ayurvedic Brands in Ahmedabad City

2025-10-03T07:41:34+00:00

The article deals with the effects of age on the perception of consum-ers towards Ayurvedic cosmetics in regard to price, brand reputation,packaging, safety, stability, and social media influence. This work uses a few ideas along with statistical analysis to determine whether or not there is an influence on consumer opinion towards Ayurvedic cosmetics based on age in comparison with non-Ayurvedic variants. According to the study, there does not exist any strong correlation between age or several customers’ perceptions. Instead, a product’s effectiveness, consciousness of the environment, and consciousness of health are viewed to be strongly influencing purchasing behaviour. The study supports a new approach to traditional age-based marketing segmentation and focuses on psychographic segmentation, such as sustainability and health. Also, the minor effect of social media advertising efforts on buying choices shows

Survey on Gen Z’s Career Preferences on Entrepreneurship in Ahmedabad

2025-09-09T06:56:44+00:00

This study is a deep analysis of consulting services provided by Head Quest HR Solutions LLP, one of the premier HR consulting firms in Ahmedabad. The objective of the study is to examine the variety of services provided, technologies used, and the efficiency of these services to improve organizational performance. This study utilizes a mixed-methods approach whereby it combines the quantitative information derived from structured customer surveys with the qualitative information gained through semi-structured interviews with key stakeholders. The research findings reveal that Head Quest HR Solutions LLP uses customized approaches to meet the specific needs of its clients. Such approaches improve employee engagement, enhance talent management, and promote overall organizational development. Even when such impediments to the quantification of long-term effects and matching suggestions to customer culture face the organization, it has become quite effective at delivering value-added services. It offers ideas about how the consultation service might become more effective along with operational experience on how one can best achieve these in an HR consulting situation.

Impact of Field-Based Assignments on Students' Knowledge in the MBA Course in Ahmedabad city.

2025-10-10T06:24:48+00:00

This study investigates the impact of field-based assignments on MBA students’ knowledge and skills in Ahmedabad city, with a focus on understanding how such assignments enhance various academic and professional competencies. By analysing the relationship between field based assignments and students’ perceptions of their learning outcomes, the research explores key areas such as the ability to apply classroom knowledge to real-world situations, problem-solving, communication skills, and career-specific competencies. The study also examines whether demographic factors, particularly age, influence students’
perceptions of the effectiveness of these assignments. The results indicate that field-based assignments significantly enhance students’ problem-solving abilities, communication skills, and engagement with the curriculum, with strong associations found between age and various learning outcomes, including improved analytical skills and real-world business insights. However, the study reveals weak correlations in areas like teamwork development, suggesting room for improvement in fostering collaboration through field-based assignments. Practical implications for MBA programmes include the need to design field assignments that are closely aligned with industry requirements, tailored to diverse student profiles, and structured to improve both hard and soft
skills. The study also highlights the importance of integrating real-world industry exposure and balancing workload demands. In conclusion, field based assignments represent a crucial component of MBA education, offering students an effective platform to bridge theoretical knowledge. with practical application, thereby better preparing them for challenges in the professional business environment

To Study the Perception of Gen-Z about AI’s Impact on Employment in Ahmedabad City

2025-09-09T06:37:00+00:00

This study investigates the perceptions of Generation Z (Gen-Z) in Ahmedabad regarding the impact of Artificial Intelligence (AI) on
employment. As AI continues to reshape industries and job markets, understanding how the younger workforce views its implications is essential for preparing them for the evolving labor landscape. Data were collected through surveys examining various factors such as familiarity with AI, concerns about job displacement, willingness to upskill, and perceptions of AI’s role in future job creation. The study finds that Gen Z is generally familiar with AI and views it with a mix of optimism and concern. While there is significant worry about job displacement due to automation, respondents also believe that AI can create new job opportunities. Additionally, the research highlights that educational institutions may not be adequately preparing students
for an AI-integrated workforce, pointing to a need for curriculum reform. The study further reveals that Gen Z is willing to upskill to stay relevant in an AI-driven job market, though there is little consensus on how to best achieve this. The findings have practical implications for policymakers, educators, and businesses, urging them to focus on AI literacy, upskilling programs, and the integration of AI-related content in education. Future research should explore generational differences in perceptions of AI, sector-specific impacts, and the development of effective workforce training strategies

Case Study in Governance: The Digital Revolution of Archives

2025-05-21T07:41:13+00:00

This is a case study based on the transformation of a government department. This case study presents the context, the initiatives, and the challenges in the implementation of e-governance. The case study presents the flow of events and presents the readers with the process of transformation. The digital transformation of the Archives Department exemplifies the power of technology-driven governance. The primary objective was to digitize millions of fragile, centuries-old documents, creating the world’s largest digital repository of archives. This initiative aimed to preserve historical records, improve public access, and integrate e-governance tools to enhance convenience, transparency, and efficiency. The process began with identifying challenges such as technological limitations, bureaucratic resistance, financial constraints, and legal concerns. The leader prioritized document preservation. To address bureaucratic skepticism, he implemented stakeholder engagement programs, demonstrated success through pilot projects, and incentivized adoption. Financial hurdles were overcome through the Government of Rajasthan’s support, public-private partnerships, government grants, and phased implementation, ensuring sustainability.
Key steps included:
1. Preservation and Digitization: Using hyperspectral imaging and AI for cataloging.
2. Public Awareness: Educating citizens and officials on the benefits of digitization.
3. Data Security: Employing blockchain and multi-level authentication for sensitive records.
4. Scaling Infrastructure: Leveraging cloud-based storage for scalability and cost-effectiveness.
The outcomes were transformative. The digital repository became a model for e-governance, allowing citizens to access documents online and reducing corruption and inefficiency. Multilingual interfaces and simplified systems ensured accessibility for diverse populations. International institutions like Pennsylvania University recognized the project’s impact, citing it as a global benchmark for preserving heritage and streamlining governance. This case study underscores the importance of strategic planning, collaboration, and innovation in addressing complex e-governance challenges, leaving a lasting legacy of transparency, accessibility, and efficiency