Hari Gnana Kowshik Narayana, & Dr. Madhavi Sripathi. (2026). Influence of Social Media Marketing on Purchase Intention Among Generation Z Consumers An Empirical Study of Content Quality, Influencer Marketing, Customer Interaction, Electronic Word-of-Mouth and Personalization. Journal of Advanced Research in Quality Control & Management, 11(2), 158-162. Retrieved from https://adrjournalshouse.com/index.php/Journal-QualityControl-Mgt/article/view/2971