[1]
Hari Gnana Kowshik Narayana and Dr. Madhavi Sripathi, “Influence of Social Media Marketing on Purchase Intention Among Generation Z Consumers An Empirical Study of Content Quality, Influencer Marketing, Customer Interaction, Electronic Word-of-Mouth and Personalization”, JoARQCM, vol. 11, no. 2, pp. 158-162, Oct. 2026.