Hari Gnana Kowshik Narayana, and Dr. Madhavi Sripathi. “Influence of Social Media Marketing on Purchase Intention Among Generation Z Consumers An Empirical Study of Content Quality, Influencer Marketing, Customer Interaction, Electronic Word-of-Mouth and Personalization”. Journal of Advanced Research in Quality Control & Management, vol. 11, no. 2, Oct. 2026, pp. 158-62, https://adrjournalshouse.com/index.php/Journal-QualityControl-Mgt/article/view/2971.