Impact of Time Taken for Delivery on Food Ordering Behavior with Respect to Food Delivery Apps among Gen Z in Gujarat
Keywords:
Online Food Delivery, Delivery Time, Consumer Behaviour, Generation Z, Customer SatisfactionAbstract
The rapid growth of online food delivery applications has significantly transformed consumer behaviour, particularly among Generation Z consumers who prefer convenience, speed, and digital accessibility. This study, titled “Impact of Time Taken for Delivery on Food Ordering Behaviour with Respect to Food Delivery Apps among Gen Z in Ahmedabad City", examines how delivery time influences customer satisfaction, repeat purchase intention, and overall food ordering behaviour. The research focuses on popular food delivery platforms such as Zomato and Swiggy among Gen Z consumers in Ahmedabad.
The study is based on primary data collected through a structured questionnaire distributed among Gen Z respondents. A descriptive research design and convenient sampling method were used for data collection and analysis. The questionnaire included demographic questions and Likert scale statements related to convenience, delivery speed, customer satisfaction, food quality perception, and behavioural responses toward delivery services.
The findings reveal that delivery time plays a significant role in influencing food ordering decisions and customer satisfaction. Faster delivery services positively affect repeat purchase intention and customer loyalty, while delayed deliveries lead to frustration, dissatisfaction, and switching behaviour between applications. The study also found that real-time tracking and accurate delivery estimates improve user satisfaction and trust toward food delivery platforms. Although discounts and promotional offers influence purchasing decisions, delivery speed was identified as a more important factor for many Gen Z consumers.
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Copyright (c) 2026 Harshita Makwana, Harshvardhan Thakur, Jignesh Vidani
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