Kritika Shamra, Nikhil Valand, and Jignesh Vidani. 2026. “Impact of Social Media Usage on the Buying Behaviour With Respect to Skin Care Product of Gen Z in Rajasthan and Gujarat”. Journal of Advanced Research in Service Management 9 (2):13-25. https://adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/2685.