Kritika Shamra and Jignesh Vidani (2026) “An Analytical Study of CRM Strategies and Customer Loyalty at Louis Philippe Iconic Shyamal, Ahmedabad”, Journal of Advanced Research in Service Management, 9(2), pp. 39-48. Available at: https://adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/2688 (Accessed: 21May2026).