Devang Parmar, Mansi Khatik, and Jignesh Vidani. “A Comparative Analysis Regarding Amazon Prime v/S Netflix on Content, Mcom A Comparative Analysis of Amazon and Netflix Among Gen Z”. Journal of Advanced Research in Service Management, vol. 8, no. 1, Oct. 2025, pp. 1-10, https://adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/2382.