Kritika Shamra, Nikhil Valand, and Jignesh Vidani. “Impact of Social Media Usage on the Buying Behaviour With Respect to Skin Care Product of Gen Z in Rajasthan and Gujarat”. Journal of Advanced Research in Service Management, vol. 9, no. 2, May 2026, pp. 13-25, https://adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/2685.