Journal of Advanced Research in Service Management

Intercede of Service Calls on Customer Satisfaction, Loyalty and Intentions in the Automotive Industries

2025-01-05T17:21:44+00:00

Abstract: The automotive industry has witnessed a significant evolution in customer engagement strategies, especially concerning post-sale service calls. This study investigates the impact of service calls on customer loyalty and purchase intentions within the car industry. Through a mixed-methods approach comprising surveys, interviews, and case studies, this paper comprehensively analyses how timely, efficient, and empathetic service calls influence customer perceptions, repeat purchase behaviour, and brand advocacy. Results indicate personalized service call interactions enhance customer satisfaction, foster loyalty, and positively influence future purchase intentions. This research provides actionable insights for automotive companies aiming to strengthen their customer relationships.

The Preferences of Gen Z for Food Delivery Services: A Comparative Study of Zomato and Swiggy in Ahmedabad

2025-09-15T06:09:47+00:00

This study investigates the relationship between age and various factors influencing consumer behavior towards food delivery platforms like Zomato and Swiggy. Using data collected from consumers across different age groups, the study explores how preferences for customer support, packaging quality, delivery time, offers, and platform choice are shaped by age. The analysis reveals that younger consumers are more influenced by discounts and offers, while older consumers prioritize reliability and timely delivery. The findings suggest that food delivery companies should adopt age-based segmentation to better cater to the diverse needs of their customer base. Specifically, younger consumers prefer quick deliveries and interactive digital features, while older consumers value ease of use, customer support, and dependable service. Additionally, the study highlights the importance of personalized marketing strategies, with younger users responding more to app-based promotions and older users benefiting from simplified services. The research contributes to the understanding of consumer behavior in the digital age, providing practical recommendations for improving customer engagement and satisfaction. By tailoring marketing campaigns, service offerings, and support systems to different age groups, food delivery platforms can enhance the overall consumer experience, boost loyalty, and achieve sustainable growth. The study also suggests several avenues for future research, including exploring the impact of other demographic factors, technological advancements, and geographic influences on food delivery behavior.

THE FISHES OF INDIA- A SUPER FOOD OF THE COMING ERA.” COMPREHENSIVE REVIEW

2025-09-15T05:46:59+00:00

This research paper explores the numerous health benefits associated with the consumption of fishes of India. Fish, being a rich source of essential nutrients such as omega-3 fatty acids, high-quality proteins, vitamins, and minerals, has been recognized for its potential positive impact on human health. The paper reviews scientific studies and literature on the subject, examining the effects of fish consumption on cardiovascular health, cognitive function, immune system support, and overall well-being. Additionally, the potential risks and contaminants associated with fish consumption are addressed to provide a balanced perspective. The findings highlight the importance of including fish in a balanced diet for optimal health.

Fish is often considered a super food due to its exceptional nutritional profile and numerous health benefits. Here are some reasons why fish is often labeled as a super food. This research paper aims to provide a comprehensive overview of the health benefits associated with the consumption of fish, helping to inform individuals, healthcare professionals, and policymakers about the positive impact of including fish in a balanced and nutritious diet.

A comparative analysis regarding amazon prime v/s Netflix on content, mcom A Comparative Analysis of Amazon and Netflix among Gen Z

2025-09-15T05:58:21+00:00

This study examines consumer perceptions of Netflix and Amazon Prime Video, two leading streaming platforms, to understand how they compare across various dimensions such as content selection, original programming, user interface, recommendation algorithms, and subscription pricing. Using a measurement scale with a Cronbach Alpha value of 0.891, the study indicates strong internal consistency, suggesting that the survey items effectively capture consumer opinions. The hypothesis testing reveals nuanced findings Netflix is preferred for its original content, with users perceiving it to have a greater focus on high-quality series. In contrast, Amazon Prime Video is viewed as offering more regionally localized material and more affordable subscription options. Both platforms were also seen as relatively similar in terms of content variety and user interface design, although users generally found Netflix more user-friendly. The study highlights significant areas of consumer preference, such as the perceived superiority of Netflix’s recommendation algorithm and content engagement. However, both platforms face challenges in terms of content fatigue and the need to constantly innovate to retain subscribers. These findings offer valuable implications for both services in refining their content strategies, improving the user experience, and revising pricing structures. Furthermore, the study suggests directions for future research, including the role of technological innovation, regional content preferences, and the psychological factors influencing user loyalty in the competitive streaming market.