Mr. Marni Vasudev and Dr. Madhavi Sripathi (2026) “The Role of Social Media Marketing in Building Brand Awareness: A Literature-Based Review ”, Journal of Advanced Research in Journalism & Mass Communication, 13(3&4), pp. 107-113. Available at: https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/2978 (Accessed: 2November2026).