https://adrjournalshouse.com/index.php/Journalism-MassComm <p><em><strong>Journal of Advanced Research in Journalism &amp; Mass Communication</strong> has been indexed in <strong>Index Copernicus international</strong>.</em></p> <p><a href="https://journals.indexcopernicus.com/search/details?id=48899"><em><strong>Index Copernicus Value 2018 - 63.54</strong></em></a></p> Advanced Research Publications en-US Journal of Advanced Research in Journalism & Mass Communication 2395-3810 https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/1950 <p>In order to better understand the factors impacting online podcast services' acceptance and satisfaction, this study investigates how Ahmedabad's consumers perceive these services. We identify important criteria including content relevancy, accessibility, platform usability, and audio quality through a thorough analysis of the body of existing literature. In-depth interviews and surveys are combined in the research's mixed-methods methodology to collect both qualitative and quantitative data. The study takes into account the listening habits, tastes, and demographics of a broad sample of Ahmedabad citizens. Furthermore, comprehensive interviews conducted with a portion of the participants offer insightful information about subtle facets of customer experiences. To find trends and make sense of the data, statistical methods and theme coding are used in data analysis. The results add to our understanding of customer behaviour in relation to online podcast services.</p> Sujan Solanki Jignesh Vidani Darshit Kansara Copyright (c) 2024 Journal of Advanced Research in Journalism & Mass Communication https://creativecommons.org/licenses/by-nc/4.0 2024-04-18 2024-04-18 11 1&2 1 11 https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/1951 <p>This in-depth analysis explores the intricate bond between music and human emotion, shedding light on how music serves as a potent channel for emotional expression and experience. It begins by delving into the psychological mechanisms that underpin music's influence on mood, dissecting elements like tempo, pitch, and rhythm to understand how they evoke various emotional states. Cultural dynamics are highlighted as pivotal in shaping music's emotional resonance, investigating how diverse cultural backgrounds influence the interpretation of musical cues and evoke emotional responses. Through comparative analysis, it showcases examples of musical genres that evoke distinct emotional reactions across different societies, emphasizing the multifaceted nature of music's universality.</p> <p>The analysis also scrutinizes the neurological dimensions of music perception, revealing the intricate neural pathways activated during auditory experiences. Studies exploring brain activity in response to music offer insights into the physiological foundations of emotional responses, emphasizing the interconnectedness of auditory processing, emotional centers, and memory. A significant portion of the analysis is dedicated to exploring the therapeutic applications of music in mental health. It details how carefully curated musical interventions can alleviate symptoms of stress, anxiety, and depression, with case studies illustrating instances where music acts as a catalyst for emotional healing, showcasing its potential as a complementary approach in mental health care.</p> <p>Individual differences emerge as crucial in shaping the emotional impact of music, with personality traits, life experiences, and cultural upbringing contributing to personalized emotional responses. The analysis dissects the role of nostalgia, personal associations, and cognitive processes in how individuals connect with and derive emotional meaning from music. Furthermore, the analysis considers the influence of technology on music consumption, exploring how streaming services, algorithms, and personalized playlists shape individuals' curation and experience of music. It examines the implications of technology on the emotional connection to music, addressing both the democratization of access and potential challenges related to algorithmic curation.</p> Abhi Bavarava Sudarshan Jignesh Vidani Copyright (c) 2024 Journal of Advanced Research in Journalism & Mass Communication https://creativecommons.org/licenses/by-nc/4.0 2024-04-18 2024-04-18 11 1&2 12 21