Journal of Advanced Research in Journalism & Mass Communication

Communication, International Media, and the Creation of Soft Power of Countries: An atypical review and discussion

Dr. Safran Safar Almakaty — 2024-11-05

This research paper explores the pivotal role of communication and international media in the development of national soft power, a concept popularized by Joseph Nye. It examines how countries can effectively utilize media to influence international relations and cultural diplomacy, thereby enhancing their global standing without recourse to force. The investigation includes an extensive review of literature that connects the rise of digital media platforms with increasing opportunities for nations to project soft power more dynamically and extensively than ever before. Methodologically, the paper employs a qualitative approach, analyzing a variety of case studies that illuminate the strategies different countries employ. These case studies not only exemplify effective media utilization in varied global contexts but also reveal the adaptability required to tailor media strategies to specific cultural and political landscapes. The findings from this study emphasize the transformative power of both traditional and digital media in shaping international perceptions and advancing diplomatic goals. The results suggest that a well-articulated media strategy can significantly augment a nation's ability to attract and persuade, thereby increasing its soft power. The paper concludes by proposing several directions for future research, focusing particularly on how emerging technologies might further influence the efficacy of soft power initiatives. Additionally, it offers strategic recommendations for policymakers and media experts aiming to craft more effective global communication and diplomacy strategies. This research contributes to a deeper understanding of the strategic use of media in international relations, providing insights that are crucial for anyone involved in diplomacy, media strategy, and global policy formulation.

PR and Importance of Internal Communication (EGC)

Karan Chopra — 2024-11-05

Internal communication has become a vital component of organizational success, as it directly influences overall effectiveness. It is now essential for organizations, forming the foundation for their ongoing operations. As companies aim to enhance employee engagement, internal communication has taken on greater significance. Employee engagement is defined by the psychological presence and commitment an individual shows in their role within the organization. Internal communication serves as a critical channel through which this engagement is fostered. To better understand the state of internal communication, an analysis was conducted, incorporating employee surveys and in-depth interviews to uncover staff opinions and insights on the topic.

Social Media Trends and Prophecies

Anupreet Sapra — 2024-11-05

This research study will delve into the world of current social media trends and make some predictions about how it will shape up in the future. By employing a qualitative research method, which includes expert interviews of social media managers, influencers, and literature reviews, we seek to gain a detailed understanding about the key factors driving the present of social media and its potential impact on the society. The purpose of this study is to provide valuable insights into the ever-evolving landscape of social media, assisting individuals and organizations in navigating and leveraging its power effectively. In this study, we will also examine the social media trends, such as the rise of video content, influencer marketing, and the increasing emphasis on user-generated content. We will explore the underlying factors that contribute to the emergence and popularity of these trends, including technological advancements, changes in consumer behavior, and shifts in cultural norms. The anticipated outcome of this study is to provide valuable predictions and recommendations for individuals and organizations seeking to navigate the dynamic world of social media. By understanding the current trends and their potential future direction, stakeholders can make informed decisions regarding content creation, marketing strategies, and audience engagement. Overall, this research aims to shed light on the ever-evolving landscape of social media, offering valuable insights into its impact on society and providing guidance for individuals and organizations looking to harness its power effectively

A Secondary Study on Green Marketing in India: The Emerging Opportunities and Challenges

Rajveer Singh — 2024-11-05

Green marketing has gained significant attention in recent years as businesses and consumers have become increasingly aware of environmental issues and the need for sustainable practices. This study examines the emerging opportunities and challenges of green marketing in India, a country experiencing rapid economic growth and environmental concerns.

The paper provides a comprehensive analysis of the current state of green marketing in India, focusing on the opportunities it presents for businesses operating in various sectors. These opportunities include the growing demand for eco-friendly products and services, the rise of environmentally conscious consumers, and the potential for cost savings through sustainable practices. Additionally, the study highlights the role of government regulations and initiatives in promoting green marketing in the country.

However, along with these opportunities, several challenges exist for businesses engaging in green marketing in India. These challenges encompass issues such as lack of awareness and understanding of green products, price sensitivity, inconsistent consumer behaviour, and the need for effective communication strategies. Furthermore, the paper discusses the complexities associated with green certifications, labelling, and standards, which can pose obstacles for businesses aiming to establish their eco-friendly credentials.

To navigate these opportunities and challenges, businesses need to adopt innovative marketing strategies that effectively communicate the environmental benefits of their products and services to consumers. The study emphasizes the importance of educating consumers, enhancing consumer trust through transparency, and fostering collaborations among stakeholders in order to promote sustainable consumption patterns.

Overall, this research sheds light on the emerging opportunities and challenges of green marketing in India. It provides valuable insights for businesses, policymakers, and researchers, serving as a guide to harness the potential of green marketing in India's dynamic and environmentally conscious market. By understanding and addressing these opportunities and challenges, businesses can align their marketing efforts with sustainability objectives, contributing to a greener and more sustainable future.

Workplace Communication: Categories, Obstacles, and Approaches for Enhancement

Kamalpreet Khattra — 2024-11-05

Communication is an integral part of human life. Communication can be cited as a process through which an individual can share their ideas, thoughts, feelings, suggestions, and ideas with others. Communication could be effective only when everyone involved in that discussion can express themselves and understand every idea from that conversation clearly. The foundation of every organized and structured action in any organization is the business communication process and communication strategy. Effective corporate communication at work is essential to forming and preserving working relationships in organizations. Communication at the workplace is mainly formal, but people get involved in informal communication too, which sometimes leads to inefficiency of actions. Even the use of non-verbal communication is as impactful as verbal communication because it helps in building trust among colleagues as well as management and staff. Even the usage of non-verbal communication is as impactful as verbal communication as it helps to build trust among colleagues as well as management and staff, although people face difficulties in the same. The efficiency of conversation at work can also be enhanced if people develop soft skills in them. This article will provide a review of the communication process, hurdles to communication, and guidelines for administrators on how to improve communication efficacy.