Flowing Choices: An In-depth Comparison of LG and Kent RO Water Purifiers amongst Consumers in Ahmedabad City
Keywords:
Electronics, Survey, Consumers, Ahmedabad, Water-PurifierAbstract
The main aim of the research is to identify a comparative study between LG water purifier and Kent Ro among consumers of Ahmedabad city. The main focus of the study is especially on LG electronics in Ahmedabad. For achieving the research objective, a survey was conducted for which a questionnaire was circulated for the data collection in the Ahmedabad city. The research identifies the literature review between LG and Kent Ro and the importance of drinking purified water. Data collected from the survey will be used to identify and analyzed the consumer perception about LG and Kent Ro in the Ahmedabad city of Gujarat. The major findings were that majority of households use water purifiers and they know the importance of drinking purified water as the majority of disease are linked with the water only. LG brand was very preferable in terms of electronic products when compared with other brands. Consumer were having a trust and bond with the company. LG purifiers have different unique features when compare to another purifier especially with Kent Ro. The LG offers digital sterilization service with its purifier that no other brands available in the market offers. It also has a Stainless-Steel tank and design of LG water purifier is quite attractive and eye catching when compared with others.
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