A Study on Usage of Various Online Payment Applications by the People Living in Ahmedabad City

Authors

  • Tanisha Bhatt MBA, L.J. Institute of Management Studies, LJ University
  • Prince Vadher MBA, L.J. Institute of Management Studies, LJ University
  • Jignesh Vidani Assistant Professor, LJ University

Keywords:

Online Payment Application, Transaction, Digital Payment

Abstract

In Ahmedabad, the use of online payment applications has increased rapidly changing the financial scene in the area. This trend is reflected in the wider culture moving from cash transactions towards a digital one, which is being inspired by the worldwide movement of convenience and security toward a cashless society. For Ahmedabad people online payment application is an essential tool for managing their finances for regular transactions for online shopping, bill payments, and many other transactions.

The effective role these platforms play in day-to-day life is the main cause of Ahmedabad’s residents making use of online payment applications frequently. No need for labour-intensive custom procedures, users find the convenience of having transactions at their fingertips very fetching. Most of the places now prefer or only take digital payments, which has additionally stimulated this acceptance. The city's businesses and services are getting speedily digitised.

Users' trust has continuously been increasing because of the strong encryption and authentication protocols, which have addressed the security issues that become a frequent barrier to the adoption of digital payments. Online payment application companies are doing partnerships and promotional incentives to raise awareness and encourage users to make the switch.

Ahmedabad's diversified population, which includes the older generations’ acceptance towards technology and tech-savvy young, shows how inclusive this digital revolution is. The use of online payment applications in Ahmedabad, taken as an entire thing is indicative of a vibrant urban environment where technology has been introduced. Transforming typical financial practices and opening the doors to an effective economic ecosystem and more connections is a part of everyday life.

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Published

2024-04-16