To study impact of Brand Engagement on customer satisfaction for Flipkart E-Commerce services among people living in Ahmedabad City
Keywords:
E-Commerce, Brand Engagement, customer satisfaction, Flipkart E-Commerce services, people living in Ahmedabad CityAbstract
These survey results highlight the importance of brand engagement initiatives, such as social media campaigns, email newsletters, loyalty programs, special offers or discounts, and interactive content, in influencing customer satisfaction with Flipkart's e-commerce services in Ahmedabad City. Nonetheless, there is room for improvement to enhance overall satisfaction and make more effective use of features like augmented reality. The insights gained from this survey will assist Flipkart in optimizing its brand engagement strategies and improving customer satisfaction among residents of Ahmedabad City. This survey also revealed that while Flipkart's augmented reality feature was rated neutral by half of the respondents (50%), approximately 48% reported using Flipkart Pay Later. In terms of overall satisfaction with Flipkart's e-commerce services, nearly half of the respondents expressed a neutral level of satisfaction (49.3%). However, approximately 54% of the respondents reported that Flipkart's brand engagement initiatives have positively influenced them, and 49.3% stated their likelihood to recommend Flipkart's services based on their brand engagement experiences. Over half of the respondents (52%) expressed their willingness to participate in a follow-up interview, indicating their interest in providing feedback and suggestions to improve Flipkart's e-commerce services.
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