Increase in Usage of Digital Marketing in the Current Business Era
Keywords:
Digital Marketing, Business, marketing paradigm, online marketingAbstract
In the ever-changing corporate world of today, there has been a notable surge in the use of digital marketing tactics. The goal of this study is to thoroughly examine and comprehend the elements that have led to a notable rise in the use of digital marketing by companies in a variety of industries. In order to obtain insights, the article uses a mixed-methods strategy that combines qualitative and quantitative procedures. The paper explores the historical development of marketing tactics through a thorough literature analysis, highlighting the critical role that digital platforms have had in changing the marketing paradigm. It also looks at the different digital marketing platforms and techniques that have become more popular recently.
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