A study on generation Z’s perception of challenges in using iOS-based smartphones in Ahmedabad city

Authors

  • Rishi kumar Hemnani
  • Jignesh Vidani Professor, L J Institute of Management Studies, LJ University

Keywords:

Generation Z, rural lifestyle, urban youth, rural perceptions, digital connectivity

Abstract

The overuse of the smartphone and the problematic behaviors associated with it have considered differences at the intergenerational level among the considered variables. For the measurement of smartphone distraction perception, smartphone problematic use, phubbing, and cognitive failures, a self-report questionnaire was employed. In this study, two hundred and twenty subjects participated. The participants divided by generations Z, Y, and Z according to Restaino's classification (2022) are aged between 18 and 57 years. Data analysis was carried out through the application of Spearman's rho to analyze correlations between subscales. The Kruskal-Wallis test was invectively used to analyze differences between participants. All of our findings have been positive in the direction because no significant positive correlation was found between perceptions of distraction from the smartphone, phubbing behavior, problematic smartphone use, and cognitive failures. In this sense, an additional observation is that all variables under investigation have come to the forefront, revealing an important difference between the generations. The generation comprising 18-26-year-olds scored the highest in most subscales analyzed for Generation Z.

References

Vidani J, Plaha NG. Swachh Bharat: CSR Initiative by Indian Coporates. JN Vidani & NG Plaha (2016), Swachh Bharat: CSR Initiative by Indian Corporate, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30;2348:6651.

Vidani JN, Plaha NG. Agripreneurship: a reincarnation of Indian agricultural sector. InProceedings of the International Conference on Enhancing Economic Productivity and Competitiveness through Financial and Monetary Reforms 2017 Oct 30 (pp. 154-159).

Published

2025-09-30

Issue

Vol. 8 No. 1 (2025): Journal of Advanced Research in Business Law and Technology Management

Section

Research Article

Copyright (c) 2025 Journal of Advanced Research in Business Law and Technology Management

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