The Impact of Digital Technologies on Business Strategy and Innovation: A Review

Authors

  • Revant Kumar Student, department of management, West Bengal National University of Juridical Sciences, Kolkata, India
  • Rajiv Kumar Student, department of management, West Bengal National University of Juridical Sciences, Kolkata, India

Keywords:

Digital technologies, business strategy, innovation, digital transformation, organizational change

Abstract

Digital technologies have significantly transformed the landscape of modern business by influencing organizational strategies, operational processes, and innovation capabilities. The rapid advancement of technologies such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things (IoT) has enabled organizations to redesign their business models and enhance their competitive positioning. This review article examines the impact of digital technologies on business strategy and innovation. It synthesizes existing literature to explore how digital tools facilitate strategic decision-making, organizational agility, and innovation development. The article also discusses key challenges associated with digital transformation, including technological complexity, skill gaps, and cybersecurity risks. The findings suggest that organizations that successfully integrate digital technologies into their strategic frameworks can enhance innovation capacity, improve operational efficiency, and achieve sustainable competitive advantage. The study highlights the importance of leadership commitment, digital capabilities, and supportive ecosystems in ensuring successful digital adoption.

References

Porter M.E., Heppelmann J.E. How smart, connected products are transforming competition. Harvard Business Review, 2014.

Bharadwaj A. et al. Digital business strategy: Toward a next generation of insights. MIS Quarterly, 2013.

Vial G. Understanding digital transformation: A review and research agenda. Journal of Strategic Information Systems, 2019.

Matt C., Hess T., Benlian A. Digital transformation strategies. Business & Information Systems Engineering, 2015.

Rogers D. The Digital Transformation Playbook. Columbia University Press, 2016.

Published

2026-04-06

Issue

Vol. 9 No. 1 (2026): Journal of Advanced Research in Business Law and Technology Management

Section

Review Article

Copyright (c) 2026 Journal of Advanced Research in Business Law and Technology Management

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

We, the undersigned, give an undertaking to the following effect with regard to our article entitled
“_______________________________________________________________________________________________________________________________________________________________________________
________________________________________________________________________________” submitted for publication in (Journal title)________________________________________________ _______________________________________________________Vol.________, Year _________:-

1. The article mentioned above has not been published or submitted to or accepted for publication in any form, in any other journal.

2. We also vouchsafe that the authorship of this article will not be contested by anyone whose name(s) is/are not listed by us here.

3. I/We declare that I/We contributed significantly towards the research study i.e., (a) conception, design and/or analysis and interpretation of data and to (b) drafting the article or revising it critically for important intellectual content and on (c) final approval of the version to be published.

4. I/We hereby acknowledge ADRs conflict of interest policy requirement to scrupulously avoid direct and indirect conflicts of interest and, accordingly, hereby agree to promptly inform the editor or editor's designee of any business, commercial, or other proprietary support, relationships, or interests that I/We may have which relate directly or indirectly to the subject of the work.

5. I/We also agree to the authorship of the article in the following sequence:-

Authors' Names (in sequence) Signature of Authors
1. _____________________________________ _____________________________________
2. _____________________________________ _____________________________________
3. _____________________________________ _____________________________________
4. _____________________________________ _____________________________________
5. _____________________________________ _____________________________________
6. _____________________________________ _____________________________________
7. _____________________________________ _____________________________________
8. _____________________________________ _____________________________________

Important

(I). All the authors are required to sign independently in this form in the sequence given above. In case an author has left the institution/ country and whose whereabouts are not known, the senior author may sign on his/ her behalf taking the responsibility.

(ii). No addition/ deletion/ or any change in the sequence of the authorship will be permissible at a later stage, without valid reasons and permission of the Editor.

(iii). If the authorship is contested at any stage, the article will be either returned or will not be
processed for publication till the issue is solved.