Managing communication in MNCs How much does it look ahead?
Keywords:
Multinational firms, communication management, strategic communication, digital communication, cross-cultural collaboration, organisational resilienceAbstract
Effective communication management is a crucial factor influencing performance and cohesiveness in multinational businesses (MNCs), as geographic dispersion, cultural diversity, and technological complexity affect organisational relationships. This essay looks at how communication management in MNCs has changed from mostly functional information interchange to a more strategic, integrated, and future-focused organisational skill. The study examines the importance of digital communication platforms, cross-cultural competency, and leadership communication in facilitating coordination, trust, and alignment across global operations, utilising modern literature and exemplary organisational practices. Emerging trends like virtual collaboration, hybrid work environments, and data-driven communication strategies are changing how MNCs handle communication with both their employees and their customers. The article contends that proactive communication management—defined by flexibility, inclusivity, and strategic coherence—bolsters organisational resilience and competitiveness in an increasingly unstable global landscape. The results help us better understand communication management as a dynamic skill that is necessary for the long-term success of multinational organisations.
References
K. T. Lee, H. Ahn, and J. H. Kim, "Project Coordinators' Perceptions Regarding Organisational Structure to Mitigate Communication Risks in Multinational Projects," 2023.
M. VLAD and S. STAN, "The Influence of Cultural Differences and Its Application in Multinational Organisations," 2018. Management Dynamics in the Knowledge Economy, January 2013, 6(3):405-422
R. L. Bell and D. Roebuck, "An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management," 2015. Journal of Management Policy and Practice
A. Manceau, "The Impact of Corporate Management Policy on Organisational Discourse," 2019.
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