Comparative Consumer Awareness Survey Study on E-Commerce v/s traditional business with Special reference to Alwar

Authors

  • DR.PRAMOD GUPTA Professor, Department of Management Studies Modern Institute of Technology & Research Centre -Alwar
  • Diya Soni Student Master of Business Administration, Modern Institute of Technology & Research Centre, Alwar
  • Mr. Satish Kumar Sharma Assistant Professor, Department of Mathematics, Modern Institute of Technology & Research Centre, Alwar

Keywords:

E-Commerce, Traditional Business, Digital Payment.

Abstract

This study examines the comparative analysis of E-Commerce and traditional business models in the modern economic environment. E-Commerce offers advantages such as global market reach, convenience, lower operational costs, and 24/7 accessibility, while traditional business provides direct customer interaction, physical product inspection, and stronger personal relationships. The research highlights the impact of technology, consumer behaviour, and digital transformation on business growth and competitiveness. It also identifies challenges faced by both models, including cybersecurity issues in E-Commerce and higher operational expenses in traditional businesses. The study concludes that both business forms have unique strengths and can coexist by adopting innovative and customer-centric strategies.

References

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Published

2026-05-29

Issue

Vol. 9 No. 2 (2026): Journal of Advanced Research in Business Law and Technology Management

Section

Research Article

Copyright (c) 2026 Journal of Advanced Research in Business Law and Technology Management

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