Assessment of Structure of Credit Policy and Sales Trend of Sarbottam Cement
Keywords:
Sales Trends, Dealership, Credit ManualAbstract
The Number of brands in cement industry is growing and with increase in number of brands, it is essential to understand how the consumers are attracted to the respective cement brands. The overall objective of the research is to assess the structure of credit policy and sales trend of Sarbottam Cement. For the study, Sarbottam Cement has been selected for the assessment of credit policy of Sarbottam cement after assuring its quality. The nature of the research is descriptive. For the credit policy Primary data were collected by the method of Key Informant Interview. The sales Trend of Sarbottam Cement showed growth from last year. There was increase in sales from September till April. The credit policy of Sarbottam Cement was found defensive as it aims to reduce bad debt rather than increasing the sales by providing credit period with more flexibility. Its credit term is found to be NRs 10 discount if payment is done within 10 days of the generation of invoice and overall payment to be made is within 30 for Cheque transaction. Similarly, for BG/LC the credit terms are NRs 10 discount if payment is done within 10 days of the generation of invoice and overall payment to be made is within 30 days for retailers and NRs 5 discount if payment is done within 15 days of the generation of invoice and overall payment to be made is within 60 days for Projects. For the Sarbottam Cement, in order to increase sales further it is recommended to increase the credit period and credit terms.
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