Exploring the Role of Artificial Intelligence in Personalizing Music Experiences on Spotify

Abstract

This study examines the application of artificial intelligence (AI) in personalising music experiences on Spotify. It analyses the specific AI techniques employed by Spotify, compares these with those used by other major platforms, and highlights Spotify's distinctive innovations. Addressing future directions and challenges in leveraging AI for music personalisation, the study also considers user perspectives, ethical considerations, and potential areas for further research, including bias mitigation and the cold-start problem.