Designing Success: Analyzing the Influence of Pantaloons Retail Store Layout on Consumer Purchase Intentions in Ahmedabad City

Abstract

The study happened to find the impact of Pantaloon’s store design and layout on the intention of purchase of consumers in Ahmedabad city. The study includes all the basic and advanced factors that can affect the intention of purchase of customer. In which basic factors are occupation, monthly income, family type. And advanced factors are Awareness about the brand, which factors make an impact on the purchase intention. In this study around 135 people included in answering the questionnaire to express their fact on how and which factors of a store can affect their intention of purchase regarding to store display and layout in this they given the option of lighting, mannequin, size stokers, price highlighting, hygiene, etc. In this research it’s also found that consumers are exploring all the retail stores located near them so it becomes very hard for the stores to retain them on the other side it’s an opportunity for all the brands to catch the new customers and giving them the best services so they can’t go to the other competitor’s next time. In this study it can be seen that consumers have lots of option to get aware or information about the brand and it also include all the medium of communicating with each other that are online (internet, mail, social media, etc.), offline (word of mouth, newspaper, magazine, billboards, etc.). Because of this consumer can also compare the services of all the brands and easily choose the best & beneficial for them.