Analysing Customer’s Awareness of the Adoption of Green Banking Practices in the Ludhiana District

Abstract

In this present scenario of globalisation, all the sectors of the world economy are facing huge challenges in dealing with environmental problems and their related impacts on their day-to-day businesses. Society is becoming more and more concerned and worried about the natural environment, it is not only the concern of the government but also of other stakeholders like financial institutions such as banks, which are playing a fundamental role in the development of society. The banking sector is one of the premier sectors in our country. It plays a very important role in the growth of the Indian economy. Like other sectors, the banking sector also has its responsibility to protect the environment. To fulfil this responsibility, the banking sector has adopted the concept of Green Banking.