Case Study: Small Business Entrepreneurship by Ruhi Surana

Authors

  • Dr. Trilok Kumar Jain "Professor, Manipal University Jaipur Hon. Vice President World Merit India Council Promoting Social Entrepreneurship and Social Development"

Keywords:

HR, woman entrepreneur, job, skills, unemployment

Abstract

This is a case study to reflect on mid-career crisis, challenges of raising family and the path of small business entrepreneurship based on a real life case study. This case study is about how Ms. Ruhi started an online HR consultancy service with the goal of helping unemployed youth in becoming industry professionals.

References

Ekinsmyth, C. (2022). Family policy and women’s entrepreneurship. State of the Art Review (56), Enterprise Research Centre, December.

Franzoi, I. G., Sauta, M. D., De Luca, A., & Granieri, A. (2024). Returning to work after maternity leave: a systematic literature review. Archives of women's mental health, 27(5), 737-749.

Oakley, A. (2021). A case of maternity: Paradigms of women as maternity cases. In The Medicalization of Obstetrics (pp. 209-233). Routledge.

Okorn, A., van Hooff, M. L., ten Cate, A. E., Cillessen, A. H., & Beijers, R. (2025). Returning to work after maternity leave: a longitudinal study exploring changes in postpartum work resumption stress and its determinants. Community, Work & Family, 1-22.

Vishwanath, B., & Vaddepalli, S. (2023). The future of work: Implications of artificial intelligence on hr practices. Tuijin Jishu/Journal of Propulsion Technology, 44(3), 1711-1724.

Published

2025-05-02

How to Cite

Jain, D. T. K. (2025). Case Study: Small Business Entrepreneurship by Ruhi Surana . Journal of Advanced Research in Accounting and Finance Management, 7(1), 46-50. Retrieved from https://adrjournalshouse.com/index.php/Journal-Accounting-FinanceMgt/article/view/2192