Exploring the Factors Influencing Consumer Buying Behaviour of LG Products: A Comprehensive Study

Abstract

This study seeks to delve into the consumer buying behavior within the context of Ahmedabad city, with a specific focus on LG electronics, a prominent player in the rapidly expanding electronics industry. The primary objective is to comprehend the intricacies of consumer purchasing patterns and decision-making processes associated with LG Electronics products in the Ahmedabad market. To fulfill the research objectives, a comprehensive survey will be administered to gather valuable insights from consumers. By scrutinizing the survey responses, the research aims to discern the extent to which consumer buying behavior is influenced by various factors in the context of LG Electronics offerings. Furthermore, this investigation delves into the existing body of knowledge by conducting a thorough literature review on consumer buying behavior. This review encompasses various theoretical frameworks, empirical studies, and key concepts related to consumer decision-making processes and their implications for electronic products. By analyzing and synthesizing the existing literature, this research intends to lay a robust foundation for understanding the dynamics of consumer behavior concerning LG Electronics products in Ahmedabad. Ultimately, the findings of this study hold the potential to provide LG Electronics and other industry stakeholders with valuable insights into the unique patterns and factors shaping consumer buying behavior in the electronics market of Ahmedabad. Through a blend of empirical survey data and a comprehensive literature review, this research aims to contribute to a deeper understanding of the consumer behavior landscape and inform strategic decisions aimed at capturing and satisfying consumer preferences in the region.