Study Of Digital Marketing Strategies Of A Business Organization For The Promotion Of Its Products And Services

Authors

  • Vaibhav Gupta Student, Master of Business Management, United college of Allahabad, Uttar Pradesh, India.

Abstract

Occams business research is a global provider of consulting and information services
combining data refining, expert analysis and application based client focused reports.
We are a dedicated team of industry experts working together towards delivering high
quality service and support to your business challenges which would help you in better
strategic decision making and enhancing your global presence.

We serve many companies across the globe mobilizing our experienced workforce to
help companies shape their growth with proper channelizing and execution. More than
being just a market research company, with our creative analytics we aim to be with you
right from the strategic data analysis to new customer acquisition and expansion.
We believe in long term business relationships that grow with blend of confidence and
trust in our services. We understand our obligation to serve meticulously and hence
here we are offering quality services expecting a greater collaboration.
We want to bring our global reach and scale to deliver precise market research and
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Marketing 2017; 34(1): 22-45.

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Bulletin of the Transylvania University of Brasov.

Economic Sciences. Series V, 2016; 9(1): 51.

Ryan D. Understanding digital marketing: marketing

strategies for engaging the digital generation. Kogan

Page Publishers; 2016 Nov 3.Chaffey, Dave and Fiona

Ellis-Chadwick. Digital marketing. Pearson UK, 2019.

Chaffey, D and Smith PR, 2013. eMarketing excellence:

Planning and optimizing your digital marketing.

Routledge.

Archambault A, Gradin J. A longitudinal study office

book, LinkedIn & twitter use. In Proceedings of the

SIGCHI Conference on Human Factors in Computing

Systems, 2012; 4(2): 2741-2750.

Parsons A, Zeisser M, Waitman R. Organizing today

for the digital marketing of tomorrow. Journal of

Interactive Marketing 1998; 12(1): 31-46.

Wind, Jerry Y, Mahajan V. Digital marketing :global

strategies from the world’s leading experts.

John Wiley & Sons 2002. Wymbs Cliff. “Digital

marketing: The time for a new “academic major” has

arrived.” Journal of Marketing Education 2011; 33(1):

-106.

Kannan PK. Digital marketing: A framework, review and

research agenda. International Journal of Research in

Marketing 2017; 34(1): 22-45.

Charlesworth A. Digital marketing: A practical approach.

Routledge. Todor RD. Blending traditional and digital

marketing. Bulletin of the Transylvania University of

Brasov. Economic Sciences. Series V, 2016; 9(1): 51

Published

2021-04-24